The point of sale (POS) print market is experiencing a perfect storm. Consumers are more cautious than usual about spending, however the point of purchase (POP) market remains in demand compared to the skyrocketing costs of other advertising outlets including TV, radio, and direct mail.

Advertising agencies value point of purchase (POP) marketing for its ability to make the final, and perhaps most important, immediate impression on potential customers.

Standing out in a crowded retail environment requires innovation. Applying new materials and techniques not only distinguishes a brand, but the print provider as well. Most people associate corrugated board and standees with POP. But thanks to the growing availability of low-cost specialty vinyl, print providers now offer additional attractive and easy to use products for POP. With the proper laminate, every inch of retail space is now fair game for potential revenue—for the sign shop and the client.